Denim Group Helps UFC Lock Down Its Critical Applications Denim Group helps UFC® keep a sports and entertainment heavyweight on top of rapid, global expansion
Based in Las Vegas, Nevada, Zuffa, LLC is the parent company of the popular Ultimate Fighting Championship (UFC) mixed martial arts (MMA) competition. UFC’s rapid growth as a sports and entertainment venture and MMA fans’ demand for UFC news, multimedia and interactive content mean UFC has invested in cutting-edge Web-based applications to help run a global, 24x7x365 enterprise. Tapping the powerful flexibility of internal and public-facing apps to power sales, fan support and business management, UFC’s software strategy keeps UFC’s growing empire nimble in the face of customer demand and opportunity.
UFC’s executives recognize that along with speed and efficiency, the digitization of critical management and revenue-generating services also introduces diverse business risks in the digital world. Cyber threats and security incidents can seemingly come from anywhere at any time – from issues that trigger prolonged system outages costing millions of dollars, to digital break-ins and data breaches that could erode customers’ trust, incur heavy clean-up costs and threaten regulatory penalties.
UFC recognizes strategic security advantages that come from developing and deploying software applications within a centralized, corporate-wide security program – instead of reactively trying to “bolt-on” security measures to evolving IT systems, after the fact. The team turned to Denim Group, the company’s go-to security software partner, to help address a host of interrelated measures dramatically enhancing the reliability and security of the company’s critical applications.
Helping more MMA fans worldwide to join in – easily and securely
UFC’s forward-thinking embrace of the Web and social media to drive visibility and accessibility with spectators led to a series of rich, interactive applications fans can use to connect with UFC and each other. For example, UFC’s public-facing apps let fans open membership accounts and benefit from reward systems that incentivize fans’ online activity and participation, like posting photos and videos or linking fan accounts to users’ social media profiles. As fan activity skyrocketed, UFC’s team set about making sure fans’ account and interactive experience became as seamless and trustworthy as possible.
To systematically secure UFC’s Web-based accounts, Denim Group’s team conceived and deployed an enterprise-wide single sign-on (SSO) system that pulls all UFC account users behind a centralized account creation and access framework. This replaces the need for fans to create multiple accounts simply to participate in different online activities. In addition to giving Web visitors a more streamlined, intuitive interface, the SSO system simultaneously also pays dividends for UFC brand managers, who now have “cleaner” data about who their visiting fans are and the kinds of content and activity they favor. By adding support for users’ social media accounts through the “OAuth” online-ID standard, Denim Group’s SSO design helps add even further interactivity and user-generated data for UFC’s team focused on understanding and supporting their followers around the globe.