Marriott’s $13.6 Billion Starwood Deal Bought Security Risk

“The hospitality industry’s rhetoric about cybersecurity far outpaces its actual investment in it,” said John Dickson, principal at Denim Group, a cybersecurity firm. “For having so much personal information, they’re too cavalier about cybersecurity.”

The biggest risk facing the company is that the breach will harm Marriott’s relationship with the frequent guests it paid so dearly to acquire.

About Denim Group

Denim Group is the leading secure software development firm, serving as a trusted advisor to customers on matters of software risk and security. The company builds software for the most security conscious while helping organizations assess and mitigate risk within their existing software. Denim Group's flagship ThreadFix product accelerates the process of software vulnerability remediation, reflecting the company's rich understanding of what it takes to fix application vulnerabilities faster. Denim Group has emerged as a strong contributor to the larger application security community and has actively participated in the Open Web Application Security Project (OWASP) since shortly after its inception.

Among many other awards, Denim Group has landed on the "Inc. 5000" list - which recognizes the country's 5000 fastest-growing private companies - for five years in a row. In addition, the San Antonio Business Journal named Denim Group as one of the "Best Places to Work" in the city.

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